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Communications

From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

by Taft Comms on March 18, 2025
New Jersey is on a mission to make the state the safest, most equitable place in the nation to deliver and raise a baby. Taft is proud to support the state’s mission to reduce maternal and...
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RF|Binder unveils the 2025 Clarity Index: A benchmark for strategic corporate communication success

RF|Binder unveils the 2025 Clarity Index: A benchmark for strategic corporate communication success

by Taft Comms on February 25, 2025
A new report from Taft’s parent company RF|Binder highlights how effective communication is not only a strategy, but a growth driver. Learn more about the propriety Clarity Lens Framework™...
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Purpose over politics: How communication can depolarize amid elections

Purpose over politics: How communication can depolarize amid elections

by Nicole Kirgan on October 30, 2024
As the 2024 elections approach, organizations face the challenge of navigating a politically charged environment. Effective communication is the cornerstone of a healthy democracy that can...
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Global perspectives on ESG: Taft CEO hosts panel discussion

Global perspectives on ESG: Taft CEO hosts panel discussion

by Taft Comms on March 11, 2024
During the webinar, panelists discussed the latest trends in Environmental, Social, and Governance communications and shared global perspectives on how ESG is shaping the business landscape.
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The value of purposeful crisis communications

The value of purposeful crisis communications

by Nicole Kirgan on October 31, 2023
Developing a crisis communications strategy before chaos ensues helps leaders establish response protocols so communication can flow as rapidly as possible.
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5 tips to help small communications departments succeed

5 tips to help small communications departments succeed

by Aaron Brown on March 13, 2023
Strategic communications for nonprofits is familiar territory for Taft. In collaborating with organizations both large and small, we’ve learned lessons that can help smaller departments punch...
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Taft spotlight on social impact

Taft spotlight on social impact

by Taft Comms on September 30, 2021
Learn more about Connie Ludwin, Taft’s lead for our social impact work through a quick Q&A. With a lifelong commitment to mission-based organizations, she's well positioned to help our public...
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How to choose the right PR firm for your needs: 10 tips

How to choose the right PR firm for your needs: 10 tips

by Jon Shure on August 11, 2021
When choosing a strategic communications firm to help get your story told you need to ask a lot of questions — including of yourself — and do everything you can to get to know your potential...
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The art of active listening: The what, why, and steps you can take

The art of active listening: The what, why, and steps you can take

by Sheila Cort on July 20, 2021
Active listening helps to create engagement, establish trust, show concern, gain understanding, reduce conflict, and improve performance. These nine tips will help.
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Harnessing the energy of employees to protect the planet

Harnessing the energy of employees to protect the planet

by Taft Comms on May 13, 2021
Today, “what’s the Risk of Inaction?” is replacing “what’s the Return on Investment?” in driving companies’ mindset regarding their efforts around environmental sustainability....
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.