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Communications

Mom and Trump didn’t read the manual

Mom and Trump didn’t read the manual

by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
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Public distrust of news media poses challenges for communicators

Public distrust of news media poses challenges for communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to...
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Influencer Marketing 101 – The Basics

Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020
By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.
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Being Your Best on the Little Screen

Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
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Balance Matters: 6 tips for working from home effectively

Balance Matters: 6 tips for working from home effectively

by Jesseka Kadylak on March 20, 2020
Whether you’ve found yourself working from home for the first time and are overwhelmed with the flexibility of your day, or want to improve your remote work habits, these tips will help keep...
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Working Through Coronavirus: Tips for Mastering Conference Calls, Virtual Meetings

Working Through Coronavirus: Tips for Mastering Conference Calls, Virtual Meetings

by Jesseka Kadylak on March 10, 2020
We’re facing a difficult time as Coronavirus spreads, and many companies are preparing infectious disease plans. As you think about how to limit the risk at your workplace, these 10 tips will...
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A Win for Civility Online

A Win for Civility Online

by Jon Shure on February 27, 2020
Starting today, nj.com will make its little corner of the Internet a saner place by no longer allowing reader comments.
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Communicating Your Message: Be Clear, Simple

Communicating Your Message: Be Clear, Simple

by Jon Shure on February 13, 2020
Regardless of your audience, use language in your messaging that is clear and simple.
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Words Matter: A Communications Resolution for 2020

Words Matter: A Communications Resolution for 2020

by Jon Shure on January 2, 2020
As 2020 begins, let’s make a resolution to put this word out to pasture.
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Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

by Jon Shure on December 3, 2019
How can you avoid what some experts say is the worst mistake you can make when asking for donations?
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