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From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

New Jersey is on a mission to make the state the safest, most equitable place in the nation to deliver and raise a baby. Taft is proud to support the state’s mission to reduce maternal and infant health disparities in partnership with the New Jersey Maternal and Infant Health Innovation Authority... Read More

News & Press

Influencer Marketing 101 – The Basics

Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020
By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.
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Finding Purpose in the Time of COVID-19

Finding Purpose in the Time of COVID-19

by Ted Deutsch on April 2, 2020
Beyond the political arena, it’s worth thinking about a broader opportunity presented by the current pandemic crisis. As we reconsider our usual ways of doing business, COVID-19 creates a moment to...
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Being Your Best on the Little Screen

Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
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Balance Matters: 6 tips for working from home effectively

Balance Matters: 6 tips for working from home effectively

by Jesseka Kadylak on March 20, 2020
Whether you’ve found yourself working from home for the first time and are overwhelmed with the flexibility of your day, or want to improve your remote work habits, these tips will help keep you...
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Working Through Coronavirus: Tips for Mastering Conference Calls, Virtual Meetings

Working Through Coronavirus: Tips for Mastering Conference Calls, Virtual Meetings

by Jesseka Kadylak on March 10, 2020
We’re facing a difficult time as Coronavirus spreads, and many companies are preparing infectious disease plans. As you think about how to limit the risk at your workplace, these 10 tips will help...
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On International Women’s Day, Taft Women Talk About Being Working Mothers

On International Women’s Day, Taft Women Talk About Being Working Mothers

by Jayne O'Connor on March 8, 2020
This International Women’s Day, we reflect on how much has changed for the better for working moms — flextime, part-time and work from home arrangements — and the progress that still needs to...
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A Win for Civility Online

A Win for Civility Online

by Jon Shure on February 27, 2020
Starting today, nj.com will make its little corner of the Internet a saner place by no longer allowing reader comments.
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Communicating Your Message: Be Clear, Simple

Communicating Your Message: Be Clear, Simple

by Jon Shure on February 13, 2020
Regardless of your audience, use language in your messaging that is clear and simple.
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Taft Communications Adds New Talent

Taft Communications Adds New Talent

January 29, 2020
The firm’s growth continues, with Blair Hunter-Grant joining as senior communications manager and Jenna DeMato as account coordinator.
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Increase productivity by actively listening in the workplace

Increase productivity by actively listening in the workplace

by Sheila Cort on January 22, 2020
Active listening is key to getting the most out of any conversation. It helps build trust, create and maintain relationships, obtain accurate information, and avoid/reduce conflict.
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