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From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

New Jersey is on a mission to make the state the safest, most equitable place in the nation to deliver and raise a baby. Taft is proud to support the state’s mission to reduce maternal and infant health disparities in partnership with the New Jersey Maternal and Infant Health Innovation Authority... Read More

News & Press

Words Matter: A Communications Resolution for 2020

Words Matter: A Communications Resolution for 2020

by Jon Shure on January 2, 2020
As 2020 begins, let’s make a resolution to put this word out to pasture.
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Special Delivery: Holiday Crisis News From Taft

Special Delivery: Holiday Crisis News From Taft

by Taft Comms on December 23, 2019
'Twas the night before Christmas, at Taft Communications. Not a staffer was stirring, they’d all gone on vacation...
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Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

by Jon Shure on December 3, 2019
How can you avoid what some experts say is the worst mistake you can make when asking for donations?
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The art of the pitch – how to pitch to journalists

The art of the pitch – how to pitch to journalists

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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What’s in a Name Fuels Image

What’s in a Name Fuels Image

by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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Better NJ Health Policy, Practices Starts With Community Conversations

Better NJ Health Policy, Practices Starts With Community Conversations

by Audrey Wallendal on September 30, 2019
What do finding a good job with fair pay, having quality schools where you live, an affordable place to live, and a safe neighborhood have in common? They’re all essential pieces needed to build a...
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Statewide Survey of Employees Show Women Less Likely Than Men to Feel Both Genders Are Treated Equally at Work

Statewide Survey of Employees Show Women Less Likely Than Men to Feel Both Genders Are Treated Equally at Work

September 18, 2019
“Our fourth consecutive New Jersey State of Diversity survey makes clear that the perceptions of men and women differ on important measures of equality. Our polling aims to raise awareness about a...
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Debating the Significance of Presidential Debates

Debating the Significance of Presidential Debates

by Jon Shure on August 15, 2019
With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the...
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3 Tips for Vetting a Media List

3 Tips for Vetting a Media List

by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal for...
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New Jersey State of Diversity® 2019

New Jersey State of Diversity® 2019

July 23, 2019
Offensive comments in the workplace — including those about gender, race, sexual orientation, and religion — are down in New Jersey since 2017, according to the fourth annual New Jersey State of...
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